innisfree wanted to create a new digital campaign around the launch of their ORANGE product line, resulting in the Something in the air collection.

With the aim of highlighting the benefits of the new product line, this shoot focused on creating an airy and light overall atmosphere. The styling of the models was to reflect the colors of the new product line while being plain enough.

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We wanted to introduce the key ingredients subtly

The shoot was used on the innisfree website

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